24 October 2009 ~ 1 Comment

2009 Polo: UK TV commercial

The first UK TV commercial for the new Polo aired this week. Virtually unchanged from the German ‘Ready For A New Class’ spot, the UK’s ‘Timeless New Polo’ ad is also soundtracked by Pink’s Bad Influence, a seemingly good choice for the pan-European campaign.

This model seems to be aimed at a younger audience (hence the Moda trim level in the UK), and this commercial was slotted into a break in Monday night’s Ugly Betty. Similarly, some of the press ads are also in women’s magazines – another target market for the car.

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