02 November 2009 ~ 0 Comments

1982 Polo and Polo Classic Burt Kwouk TV commercial

How’s this for a bit of nostalgia? While wading through online pages last week, we stumbled across this low-tech piece of advertising magic promoting the then new Series 2 Polo. Aired in 1982, the hatchback had been around for a year, and the Classic (Saloon) was about to hit the UK.

Starring Burt Kwouk of James Bond and Pink Panther movie fame, it promotes the safety features of the new car. Kwouk was a star that Volkswagen used frequently around the time of this commercial; eighties strongman Geoff Capes was another.

But, a quarter of a century on, it’s all very different. Just compare Kwouk’s ad to this one for the new Polo, which had its first UK airing a couple of weeks ago. It was safety and traditional values back then; lifestyle, youth and technology now.

[Thanks to: reich967]

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