12 January 2012 ~ 1 Comment

New Volkswagen Up named What Car? Car of the Year 2012

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Even before it has hit UK roads, the small new Volkswagen Up has claimed top honours at the prestigious What Car? awards, being named both Car of the Year for 2012 as well as best City Car. Taking the Car of the Year title for a record sixth time makes Volkswagen the most successful manufacturer at the UK magazine’s awards since their inception 34 years ago in 1978.

It was a highly successful night for the manufacturer overall at the motor industry’s annual ‘Oscars’ held at the Grosvenor House Hotel in London, with the Golf returning as winner of the Small Family Car category for the sixth time overall and fourth consecutive year, and Volkswagen also taking the coveted Safety Award for the Up’s City Emergency Braking System, which applies the brakes if it detects objects ahead of the car.

Commenting on the awards, What Car? editor-in-chief Chas Hallett said: ‘The Volkswagen Up sets new standards for a car at £10,000. It’s a city car that can seat four adults, while offering new class levels of refinement, quality and maturity at this price; none of its rivals feels quite so grown-up. Buyers will be looking for even more for their money than ever in 2012, so the Up is a very worthy winner of this year’s What Car? Car of the Year.’

Once again, the What Car? editorial team found the evergreen Golf hard to fault, and summed up by saying: ‘The Golf now has four wins in a row in our Small Family Car category – proof that Volkswagen got the package just right. This is a particularly demanding category, but the Golf has all the right ingredients: it’s practical, comfortable and good to drive, holds its value well and is economical. It’s really all the car most people will ever need.’

Dr Ulrich Hackenberg, Member of the Board of Management of the Volkswagen Brand with responsibility for Development collected the award and commented: ‘We are very grateful for this award which recognises the achievements and qualities of our new small car, the Up. We set out to design a car which would combine Volkswagen values and maximum space in a distilled and compact package; a car which embodies the pure essence of the brand. From its modern, clean and efficient engines, through its class-leading safety features to its innovative infotainment system, it is a design which encapsulates modern urban mobility.’

The Up is available to order now, with prices starting from £7,995 (RRP ‘On The Road’) with the first raft of models arriving in UK showrooms in March 2012. For more details on Volkswagen’s multi-award-winning range of cars, visit www.volkswagen.co.uk.

[Source: Volkswagen UK]

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