24 October 2009 ~ 1 Comment

2009 Polo: UK TV commercial

The first UK TV commercial for the new Polo aired this week. Virtually unchanged from the German ‘Ready For A New Class’ spot, the UK’s ‘Timeless New Polo’ ad is also soundtracked by Pink’s Bad Influence, a seemingly good choice for the pan-European campaign.

This model seems to be aimed at a younger audience (hence the Moda trim level in the UK), and this commercial was slotted into a break in Monday night’s Ugly Betty. Similarly, some of the press ads are also in women’s magazines – another target market for the car.

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23 September 2009 ~ 0 Comments

Polo GTD ‘not ruled out’, says VW

2009 Volkswagen GTD badge

Hot on the heels of revelations concerning the possible introduction of new Polo MPV, estate and convertible versions at last week’s Frankfurt motor show, well-respected UK motoring weekly Autocar reported yesterday that Volkswagen could launch a GTD version of the newcomer, similar to the 168bhp model in the Golf range.

The magazine claims that a company source has said the German giant ‘wouldn’t rule it out’. The same source stated that although it’s still early days for the new Polo, a performance diesel version could sit happily alongside the 200bhp GTI when that car is launched in spring 2010.

Autocar has also tested the new mid-range Polo 1.2 SE and given it four stars out of five in this week’s issue on sale today. Pick up a copy at all good newsagents, or if you prefer to get your reading kicks digitally, view the highlights of the in-depth road test online here.

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