PoloDriver

The entry-level Volkswagen in South Africa, the Polo Vivo, retained its crown as the best-selling passenger car brand in August 2010, with 2958 units finding homes. In addition, 1236 fifth-generation New Polos were sold. ‘Despite the eight-day motor industry strike last month, Volkswagen of South Africa continued to dominate the passenger car market with 19.4% share and total sales of 6527 units. We are still very encouraged by the reaction from the market to our new uniquely South African entry-level Polo Vivo,’ said Mike Glendinning, Director of Sales and Marketing, Volkswagen of South Africa.

A total of 33,541 new passenger cars were sold in South Africa during August 2010. Total new passenger car sales in August, including sales not reported in detail to trade body NAAMSA, increased by 14.8% when compared to July 2010, and by 49.6% when compared to August 2009, bringing the year-to-date August market in 2010 to a level 31.4% above the same period for 2009. Significantly, the Volkswagen Group’s passenger car sales year-to-date, are 37.6% ahead of the same period in 2009 – stronger than the market’s 31.4%.

‘New passenger car sales performed strongly in August recording the largest monthly market since January 2008 with the selling rate of new cars per day reaching levels last experienced in October 2007. While August is traditionally a relatively good month for new passenger car sales, the exceptional buoyancy of the market in August 2010 can in all probability be ascribed to a combination of seasonally strong demand from rental car companies and a buy ahead of the introduction of the CO2 vehicle emissions tax on 1 September 2010. It is estimated that the introduction of the CO2 vehicle emissions tax will result in an increase of new vehicle pricing of 2.5% on average,’ added Glendinning.