12 April 2011 ~ 0 Comments

Volkswagen Style Tour 2011 takes to the road in Germany

Volkswagen is taking its special edition Style models on a nationwide tour of Germany, visiting more than 200 cities in the country. Starting in April 2011 and running until the autumn, the tour will highlight the company’s broad range of models to both retailers and potential customers. ‘With the Style Tour 2011, we invite visitors to experience the Volkswagen brand and experience the diversity of our attractive and environmentally friendly model range itself,’ said Werner Eichhorn, Head of Sales and Marketing (Germany), Volkswagen Passenger Cars. In addition to style, the models and the driver assistance systems will focus on VW’s environmental theme of ‘Think Blue.’

At the national roadshow, visitors can take a closer look at the Style special models, which include the Polo, Golf and Golf Plus. The tour kicked off on 8 April in Autostadt in Wolfsburg, where it will stay until 17 April. ‘We are pleased to present the Style special edition models to guests of Autostadt and Volkswagen employees here in Wolfsburg,’ said Christian Hammerich, Manager of Autostadt. In addition to the Style special models, the new Jetta and Eos will be shown, as will economical BlueMotion versions of the Sharan, Touran and Passat Variant. Drivers of a more sporting bent are offered the Golf GTI, Golf R and Scirocco.

In addition to short test drive appointments, Volkswagen will present the ‘Story of Style’, a selection of the company’s design milestones. In addition, there will be information and a world of ideas relating to sustainability and innovation at Volkswagen under the ‘Think Blue’ banner – how of make individual mobility safer and more comfortable, as well as films on driver assistance systems. Fuel saving tips will also be offered and VW will also inform visitors about its parking aid and new ‘Lane Assist’ lane departure technologies. The Polo Style is available from €14,075 and features a range of equipment including Toffee Brown metallic paint and 15-inch ‘Estrada’ alloy wheels.

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