17 March 2011 ~ 0 Comments

Volkswagen hopes the Vento IPL Edition will knock the competition for six


Batting for the IPL (from left to right): Neeraj Garg, Member of Board and Director, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt Ltd; IPL CEO Sunder Raman; Lutz Kothe, Head of Marketing and PR Volkswagen Group Sales Pvt Ltd

Volkswagen Group India has launched the IPL limited edition of its Polo-based saloon, the Vento. Celebrating the fourth season of the Indian Premier League cricket series, the special model will go on sale from 8 April. The Vento IPL Edition features ‘IPL’ badging on its body, door sills and floor mats. The first unique limited edition model for Volkswagen Group India, the IPL also boasts a colour touchscreen multimedia player (mirco-SD, mini-USB, MP3 and WMA supported) with satellite-navigation, leatherette seats and a rosta of specially-branded accessories, which includes a cricket set. The Vento IPL Edition will cost from Rs 7.24-lakh, ex-showroom, New Delhi. The full Volkswagen Group India press release follows.

Volkswagen announce the introduction of a special edition of its popular model, the Vento, coinciding with Seasons 4 & 5 of the Indian Premier League
Mumbai, March 10, 2011

With this launch Volkswagen brings its concept of action models into India. The Vento IPL Edition will be the first such model to be introduced in the Indian market and will pave the path for higher volumes for the already popular model.

The Vento IPL Edition is loaded with a state-of-the-art colour touchscreen multimedia player that includes a navigation system among other things, plush leatherette seats and a host of specially branded accessories. All for a competitive price of Rs. 7.24 lakhs ex showroom New Delhi. Apart from the special features that go into the car, Volkswagen will give all its Vento IPL Edition customers an apt gift of a cricket kit. The cars will go on sale from the first week of April.

Commenting on the introduction of the Vento IPL Edition, Mr. Neeraj Garg, Member of Board and Director, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt Ltd said, ‘The award winning Vento was specially designed for the Indian customer and has become very popular since its launch last September, hence, the perfect choice for an action model for this market. The Vento IPL Edition adds to our existing line-up as we continue to strive to give our customers innovations and at the same time value for money in our products.’

Lutz Kothe, Head of Marketing and PR Volkswagen Group Sales Pvt Ltd added by saying, ‘Globally Volkswagen introduces special editions which have been very successful. The IPL edition is our first step towards a similar initiative. We will be adopting a complete synergetic marketing approach during the IPL to reach out to our customers across our carline.’

Volkswagen Vento IPL highlights:

  • plush leatherette seats that ensure complete comfort with immaculately embroidered IPL batsman motifs
  • IPL decals on the body
  • state-of-the-art touchscreen multimedia player: colour touch screen; FM/AM; iPod control through touchscreen; built-in micro SD and mini USB interface, supports MP3/WMA; built-in navigation system; interface for parking CCD/ RSE/Bluetooth; NTSC or PAL compatibility
  • specially-crafted door sill garnish that has an impeccable steel frame with the IPL logo embossed on it
  • floor mats adorned with the IPL logo
  • cricket kit as a giveaway.
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