‘Unique product experience’: Volkswagen Australia ‘Word’ TV commercial
Last month, Volkswagen Australia launched a cute new 60-second brand TV commercial campaign to ‘celebrate the unique Volkswagen product experience.’ With 30 and 45-second edits to back the full-length ad up, agency DDB Sydney produced the spots, which aim to show the whole range of Volkswagen products available. Only using sounds of everyday life from fictional satisfied VW owners, the commercials are littered with sounds of appreciation, approval and the Volkswagens themselves. And where does the Polo fit in? A yellow example can be seen exiting a corner a second in during the full-length version above…
Volkswagen ‘Word’ TV campaign credits
Agency: DDB Sydney
Executive Creative Director: Dylan Harrison
Creative Directors: Steve Wakelam/Grant McAloon
Art Director and Copywriter: Steve Wakelam
Director: Steve Rogers
DoP: Simon Duggan
Production House: Revolver
Executive Producer: Michael Ritchie
Producer: Pip Smart
Strategic Planner: Nick Andrews
TV Production: Brenden Johnson/Claire Seffrin
Business Director: Patrice Bougouin
Media Agency: Mediacom
Client: Jutta Friese/Nina van der Wees/Loren Elsegood
[Source: Campaign Brief]
