14 March 2011 ~ 0 Comments

Polo Vivo keeps its sales crown – South Africa’s biggest-seller for February 2011

Will the success of the Polo Vivo ever come to an end? Even though it sold fewer units, the South African-only Vivo was once again the biggest-selling car brand in the country, with 2945 examples finding homes. The nearest challenger for the Vivo’s crown, the Toyota Yaris, was some way short of the mark, selling 2552 units, according to the latest figures from the National Association of Automobile Manufacturers of South Africa (NAAMSA). The association reported that total industry sales for the first two months of 2011 were 21.9% ahead of the corresponding two months in 2010. Special incentive packages offered by a number of manufacturers and importers during February also contributed to the rise in sales volumes.

‘Volkswagen Group South Africa captured 21.7% of the passenger market in February – with 7421 units sold. Polo Vivo was once again the top seller, with sales of 2945 units. The New Polo sold 1704 units in February,” said Mike Glendinning, Director of Sales and Marketing, Volkswagen Group South Africa. The Polo Vivo was launched in March 2010 as an entry-level model for the South African market, replacing the Series 1 Golf-based CitiGolf. Available as both a three or five-door hatchback and four-door booted saloon with 74bhp/84bhp 1.4-litre and 103bhp 1.6-litre petrol engines, two trim levels are available: base and Trendline. Costing from R104,065 for the 1.4 hatchback to R156,220 for the 1.6 Trendline Sedan, the 2011 Polo Vivo is based on the revised version of the Series 4 Polo, built from 2005 to 2009.

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