29 February 2012 ~ 0 Comments

Polo takes Europe’s best-selling supermini crown

It’s soon to celebrate its 37th birthday, but today the Volkswagen Polo was announced as the best-selling supermini in Western Europe, based on new registrations by automotive data and marketing solutions organisation Polk. The fifth-generation Polo was launched in 2009, and has won numerous international prizes, including ‘European Car of the Year 2010’ and ‘World Car of the Year 2010’, as well as a ‘Red Dot Design Award’. The car has also won 22 out of 22 comparative tests both in Germany and overseas.

Dynamic design, driving fun, comprehensive safety equipment and a cutting-edge engine line-up mark out the latest Polo, although class-leading quality and refinement still have their part to play, just as they did when the first generation was launched in March 1975. The second-generation Polo arrived in 1981, while the third generation model came in 1994. The series four Polo was ushered in during 2001, bringing with it a whole host of safety features and technology, which its successor has comprehensively built upon.

‘After a very successful 2010, 2011 proved to be an outstanding year once again for the Polo. To be the number one in the supermini segment all across Europe demonstrates that the Polo is the first choice for many customers. In Western Europe alone, more than 340,000 vehicles were sold,’ says Xavier Chardon, Head of Sales Europe of the Volkswagen Passenger Cars Brand. The international popularity of the Polo is reflected in the best-seller’s production locations. The latest Polo 6R is currently manufactured at, and sold from, seven global locations in Europe, Africa, South America, China, India and also Russia.

[Image: Massimiliano Sermisoni Fotografie]

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