Polo receives International Forum
Design gold award
Volkswagen’s new design language is clearly starting to attract the right attention. The Polo has received a gold product design award from the International Forum Design (iF), based in Hannover. The awards which ‘have been a reliable indicator of outstanding quality in design,’ are judged by a jury of 24 international design experts, and denote ‘proven design quality’ according to the German organisation.
Praising the excellent combination of exterior and interior design of the latest version of Volkswagen’s small car, the jury stated that the new Polo is ‘A very successful, striking design for a small car. Both outside and inside is clearly designed and with great functionality. Even more emphasis is placed on the essentials, and there is an excellent combination of interior and exterior design as a logical development of a series.’
The designers of the fifth-generation Polo, Urs Rahmel and Gustav Hofmann (pictured above), accepted the award at the formal iF Design Awards 2010 ceremony last Tuesday, where it was also revealed that the Volkswagen’s latest supermini star was the sole recipient of the gold award in the iF Design Awards 2010 ‘Transportation Design’ category. The latest achievement in the new Polo’s CV will be recorded in a public and online exhibition and the design award 2010 yearbook.
