11 January 2010 ~ 0 Comments

New Polo TEAM: ‘Wintermärchens’
TV commercial

Here’s the TV commercial from the campaign for the Team range of models of which the Polo TEAM we highlighted last week is one. First aired on 23 December 2009, the ‘Winter Fairy Tale’ spot is just one part of a multimedia campaign and along with its print and online equivalents, the 30-second ad promotes the group of Volkswagen special editions made to highlight Germany’s 2010 World Cup entry.

Paraded through the streets of Germany like heroes who have already won football’s biggest prize, the TEAM special editions are given an ovation usually reserved for top players of the sport. German rock band (I know, we thought so too) Revolverhead provide the soundtrack, reworking their 2008 fan anthem Helden 2008 exclusively for VW to become Helden 2010 for the German car maker to take to South Africa in the summer.

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