05 August 2010 ~ 0 Comments

Auto Bild goes behind the scenes of
the ‘With All Senses’ Polo TV commercial

German car magazine Auto Bild has released a video on its website showing the making of the ‘With All Senses’ Polo TV spot, currently airing in mainland Europe. To our surprise, it was shot in Pinewood Studios just outside London, and features an enormous inflatable ‘Photo Bubble’ in which was the car, the actors, and all the production staff. Made entirely in the artificially-lit temporary studio, the Polo is shown in a simple, clean, and ‘beautiful’ setting, according to Auto Bild. Directed by ‘Mr Sunderland’ from the UK, the 30-second commercial depicts a prospective blindfolded Polo driver identifying the car only through touch. Head over to Auto Bild’s website to watch the behind the scenes clip, while the finished full spot can be viewed below.

[Image: Auto Bild]

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