17 May 2010 ~ 0 Comments

2010 Polo GTI puts in an official appearance at Wörthersee 2010

Following more detailed information and the new photos that were released last week, the 2010 Polo GTI put in an appearance at the massive Wörthersee 2010 performance VW event in Austria over the weekend. Traditionally a springboard for new and official Volkswagen models and concepts, the company and its offshoots have huge motor show-type stands at the show, where they launch all sorts of specially-created for Wörthersee cars. This year, VW itself showed off the Golf GTI Adidas Edition and the Golf GTI Excessive, but of more interest to us, was as official presentation of the new Polo GTI.

On what appears to be larger, polished ‘Denver’ rims (which aren’t in the preliminary sales brochures), the car pictured above is in final production form, following on from last year’s Polo ‘Wörthersee 2009 Concept’ which Volkswagen took to the Austrian meet in 2009. Marketing for the car is really stepping up ahead of its official launch at the end of May; at the Nürburgring 24-hour race, a driving experience campaign supporting the market launch of the Polo GTI also took place, supporting the company’s three-car Scirocco entry. We’ve also seen the first German-language brochures become available in the last few days.

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