23 June 2010 ~ 0 Comments

2010 Polo: ‘Made in India –
Fuel Efficiency’ TV commercial

Here’s the second of the four TV commercials in Volkswagen India’s ‘Made in India’ campaign for the Polo (watch them all on PoloDriverTV). Similarly to the first ad in the series, this 30-second clip uses comic humour to highlight a technical aspect of the car – in this case, the fuel efficiency – and to convey the message that the Indian-built Polo is tailor-made for Indian drivers, but has the might of German engineering behind it. The ‘Made in India’ campaign also features a wide range of innovative print, outdoor and digital media. The new Polo costs from RS 4.5 lakh, and will face heated competition from the Maruti Swift, Ford Figo, Honda Jazz, Fiat Punto and Hyundai i20.

Volkswagen Polo ‘Made in India’ TV campaign credits
Creative agency: DDB Mudra
Chief creative officer: Bobby Pawar
National creative director: Rajeev Raja
Copy: Rajeev Raja/Hemant Sharma
Art: Ajmal Mohammad
Planning: Michael Follet
Client servicing: Ashish Marwah, Jay Mehta, Punit Bhatt, Vaibhav Bhargava
Agency film department: Tapan Sharma, Anil Sonawane
Production house: Stink
Director: Christopher Von Reiss
Post-production: Redrum
Media agency: Mediacom

Print Friendly, PDF & Email
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

By continuing to use the site, you agree to the use of cookies. More information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close