22 September 2009 ~ 1 Comment

2009 Polo: ‘For keeps’ promotional mailer

2009 Volkswagen Polo promotional mailer

Look what popped through the PoloDriver letterbox at the weekend. Much excitement greeted the metal DVD-sized tin embossed with ‘For keeps‘, which when opened, revealed Volkswagen’s latest new Polo marketing campaign. Surprisingly, it didn’t have a DVD in it.

Packing the hinged-lid tin with all sorts of items from events and holidays that someone on the hunt for a new premium small car might like to remember, Volkswagen has created a memory box that it hopes may be typical of the would-be New Polo buyer.

There’s a pencil from an African resort, a cocktail umbrella from a far-flung drink and two cards – one a free pass to all the museums in Paris and one from a villa in Italy. All of which are fictional of course, but it gets the message across that the new Polo might be one thing you’d like to keep, too.

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