PoloDriver

Following a theme Volkswagen UK promoted for advertising the Lupo back in the early 2000s, this 30-second TV commercial for Volkswagen Australia uses the ‘Volkswagen, Condensed’ strapline to push the Polo. With two Aussie guys effortlessly condensing all their chatter about the car into such a small timeframe, it certainly gets the message across. The spot was created by agency DDB Sydney, who also did the ‘Word’ campaign we featured recently. The commercial originally aired for three weeks in November 2010, as a prelude to a focused campaign for the Polo GTI the following month, and is currently being run again and promoted on Volkswagen Australia’s Facebook and YouTube pages. Steve Wakelam and Grant McAloon, Group Creative Heads, DDB Sydney, said: ‘Rather than fighting against what could have been a long, dry list of product features we decided to turn them into our creative ideas and hopefully have a bit of fun along the way. More importantly we managed to get a Chicago song in there, a long term professional goal.’

‘The Volkswagen Polo. Volkswagen, Condensed.’ TV campaign credits
Agency: DDB Sydney
Executive Creative Director: Matt Eastwood
Creative Group Heads: Steve Wakelam and Grant McAloon
Agency Producer: Claire Seffrin
Business Management: Patrice Bougouin
Planning Director: Nick Andrews
Production House: Plaza Films
Director: Paul Middleditch
Producer: Peter Masterton
DOP: Daniel Ardilly
Post House: The Editors
Sound: Nylon Studios
Media Agency: Mediacom

[Source: Campaign Brief]