11 November 2010 ~ 1 Comment

‘Tough. Beautiful. Polo.’ TV commercial

The drip feed is over. Volkswagen UK has been using Facebook as a platform to drum up interest in its new advertising campaign for the Polo. It’s been releasing tiny details over several days this week, up to the 60-second commercial’s debut on TV last night. Soundtracked to Don’t Stop by Roc C, it shows two world championship tango dancers – Manuela Rossi and Gaspar Godoy – interpreting a brutal if graceful version of the traditional South American dance. Like Volkswagen International’s Fast Lane campaign for the Polo GTI, the social media promotion seems to work well. Is the commercial any good? See it for yourself by clicking on the video above, and find out more about the dancers and also how the ad was created by visiting Volkswagen UK’s ‘Tough. Beautiful. Polo.’ Facebook page.

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