25 July 2010 ~ 0 Comments

Polo 1990-1994: ‘Dirty’ UK TV commercial

Here’s a long-forgotten TV commercial for the then-new facelifted Series 2 Polo. Arriving as the first small car range in the UK to fitted with three-way catalytic converters as standard, this clever 50-second TV spot from 1990 features a pristine white GT Coupé parked on a busy street and getting dirtier and dirtier as the seasons and day-to-day life debris pass it by. Soundtracked by ‘Oh What A Beautiful Morning’ (we don’t know singer; the song was covered by so many artists), we remember seeing the ad on TV at the time. As the car gets covered in more and more soot, grime, and weather and traffic-related dirt, the owner drives it off and the pay-off line is revealed: ‘The new Volkswagen Polo. Cars don’t come any cleaner.’ Understated genius.

[Source: m4ttyf via the Club Polo forum.]

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