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11 November 2009 ~ 0 Comments

New Polo helps Volkswagen become the world’s largest carmaker

2009 Polo and VW sales

Many sources have reported in the last week that Volkswagen has already achieved its 2018 goal to become the world’s largest carmaker. The latest set of released production figures state that the German giant has now overtaken Toyota to become world number one in terms of units produced.

Industry analysts Global Insight state that the Volkswagen Group manufactured 4.4 million units in the first nine months of 2009, compared to Toyota’s 4.0 million. Ford and General Motors made up the top four (in that order), with VW producing over 700,000 units more than its nearest American rival.

Success has been due to a large number of factors. Pan-European scrappage schemes have undoubtedly helped, along with rising new car sales figures in Western Europe where Germany has seen the largest upturn. From January to September 2009, the Volkswagen Group’s sales rose by 34.0% to 622,853 units.

The Polo and Golf have contributed greatly to the company’s astonishing figures, with sales of the new-generation models up 56.2% and 54.1% respectively. While the Volkswagen Group hasn’t released a formal statement, it told the UK’s Autocar magazine that the quoted production figures were accurate.

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10 November 2009 ~ 1 Comment

2009 Polo scores double ‘Golden Steering Wheel’ victory

2009 Volkswagen Polo scores double Goldenes Lenkrad victory

The new Polo has added two more awards to Volkswagen’s trophy cabinet. It scored two wins at the ‘Golden Steering Wheel’ awards in Berlin last Wednesday evening. The Polo not only came top in the supermini category, but also picked up the ‘Green Steering Wheel’ for its BlueMotion variant.

The ‘Goldenes Lenkrad‘ is one of the most important awards for new car models in Germany. First awarded by Bild am Sonntag and Auto Bild magazines since 1976, it recognises the best cars in each sector. This year’s winners were determined by an independent jury, made up of editors-in-chief from the 22 international editions of Auto Bild (which includes the UK’s Auto Express), as well as technicians, motorsport professionals and celebrities. Test drives take place in Balocco, Italy and last several days.

The ‘Green Steering Wheel’ was introduced in 2007, with winners decided upon by experts from political parties, environmental associations and automotive clubs (as well as luminaries from the automotive industry), after a preliminary selection has been made by readers. In both categories, the Polo beat its competitors due to its efficient powertrains, low fuel consumption, safety, comfort and quality.

[Image: Volkswagen]

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09 November 2009 ~ 0 Comments

2009 Polo: BlueMotion first drive and top depreciation buster win

2009 Volkswagen Polo Autocar and Auto Express 6 November Issues

It’s now in dealers across the country and available on our roads (though I haven’t seen any) and still the new Polo is appearing in the UK motoring weeklies at an encouraging frequency. This week it’s the turn of the new BlueMotion and the 74bhp 1.6 TDI SE.

Autocar has published a first drive of the production version of the new eco Polo, saying that it’s better than ever before, even if it’s not as clean as it could be (left-hand drive cars stick with 87g/km of emissions as per the concept version, whereas right hookers are saddled with 3g/km more due to the relocation of the catalyst and diesel particulate filter in relation to the engine).

Auto Express meanwhile have announced the 40 least-depreciating new cars on sale, and even though it’s only just available to buyers, the new Polo has scooped the honours in the closely-fought supermini class, beating rivals such as the SEAT Ibiza and Mazda 2. The magazine states the £13,205 Polo 1.6 TDI SE five-door is the safest supermini financial bet, holding onto over 54.1% of its value over three years, when it will be worth £7,144. Read what other attributes make the Polo top of the supermini residual value tree here.

The print-based editions of both titles are on sale now until Wednesday, and carry a cover date of 3 November, along with first drives of the tasty and performance-orientated VW coupé, the Scirocco R.

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06 November 2009 ~ 0 Comments

2009 Polo now included in
Motability scheme

2009 Volkswagen Polo Moda

Volkswagen has announced today that the new fifth-generation Polo is now included in the Motability scheme, with attractive rates and offers to customers. S, Moda A/C and SE models are available to order to Motability customers with zero advance payment on selected engines.

Standard equipment on all new Polos includes ABS, four airbags and ESP. Moda and SE models gain alloy wheels and other enhancements, while A/C versions include semi-automatic climate control as standard. For more information on Motability and your nearest Volkswagen Retailer, call 0800 333 666 or to download the new brochure, click here.

Volkswagen is a long-term supporter of the National Motability Charity which was designed to allow people of all ages to use some or all of their allowance to buy or lease a car, including disabled people and their families. Since its inception in 1977, Motability has acquired almost 400,000 customers and is the leading car scheme for disabled people.

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05 November 2009 ~ 0 Comments

2009 Polo: The Timeless 50

2009 Volkswagen Polo Timeless 50 website

In another new Polo advertising spin-off, Volkswagen have got together with five partners to find the ‘Timeless 50‘, in the fields of design, fashion, food, music and TV. The German giant has selected Livingetc, Marie Claire, BBC Good Food, Heart FM and LOVEFILM to help the great British public choose items which have ‘timeless potential’.

Ten items from each field will make up the ‘Timeless 50’, voted for out of a list of between 20 and 50 items in each category. Once the definitive list is complete, voters will be in with a chance to win the items on it, or even a new Polo of their very own, the inspiration for the whole competition and poll.

You have to sign up to vote and not only will you obviously get more information on the car itself, but also be in with a chance of winning dinner at Le Manoir in Oxfordshire and £500 of Selfridges vouchers, through entry into a prize draw. There’s also 5 x £100 Selfridges vouchers for the runners up.

Voting and prize draw entry closes on 15 November. Choose your ‘Timeless 50’ by clicking the banner below.

2009 Volkswagen Polo Timeless 50 Banner

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