PoloDriver

OK, hands up, we’re fearsomely late with this one. As the winter takes the country in its damp, dark grasp, cast your mind back to the end of July, and the Polo Show 2011. An informal gathering organised by the UK’s Club Polo at Billing Aquadrome, Northamptonshire, the three-day event ran from 29-31 July, and blue skies on the day that we visited ensured a good turn out of Polos of all shapes and ages, and in all states of tune. As well as a field full of cars to pour over, Novatech were there with a rolling road, so owners could get an accurate reading of their performance figures. In addition to these activities, a self-judged Show ‘n’ Shine also took place, with the following results:

1 J815 JKM, 1992 Polo G40, 62 points
2 OTF 403R, 1977 Polo N, 61 points
3 H656 ERP, 1991 Polo G40, 49 points
4 G3 URO, 1991 Polo G40 custom, 42 points
5 J520 FCD, 1992 Polo G40, 32 points

Click through the gallery below to see highlights from the show. If you see you car and would like it cpationed, drop us a line at info@polodriver.com and let us know. Pictures: Martin Buck, Jon Gallant, and Rich Gooding.

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Remember Michael Dreisbach’s immaculate Riad Yellow 1977 Polo L that we featured recently? Well, now we’ve got a little more information about the exhibition in which it features. In cooperation with German motoring magazine Auto Bild Klassik and 14 car clubs, AutoMuseum Volkswagen is looking for the ‘Super-VW’, a car which is deemed the best out of 14 historic Volkswagens. And Michael’s stunning early Polo is one of the cars in contention.

From 19 November 2011 until 29 February 2012, visitors to the Dieselstrasse museum can choose their favourite ‘Super-VW’, and the readers of Auto Bild Klassik are also eligible to vote – the 14 competition entrants will be profiled in the 01/2012 issue of the magazine, on sale on 2 December. Both air and water-cooled models are represented and are the most orginal examples of their kind, hand-picked from the clubs taking part in the competition.

Michael Dreisbach’s Polo has provided wedding transport for Michael and his bride Heike (they met while at a Polo show in 2001), and the front passenger seat was removed in order to get the bride’s dress inside comfortably. A short friend then drove the pair to the church! The car was owned by the same lady owner for 30 years, and has never been restored. The full list of ‘Super-VW’s includes: 1945 W Porsche Eigenbau, 1955 Beetle 1200 Cabriolet, 1963 Karmann Ghia Cabriolet, 1971 411 E, 1972 Type 2 ‘Fire’ van, 1972 K70 L, 1974 Passat Variant, 1976 Rabbit, 1976 Beetle 1303 Cabriolet, 1977 ‘Black-White’ Scirocco, 1977 Polo L, 1984 Santana CX, and 2003 Beetle 1600i. We’re heading off to Wolfsburg soon, and so hope to see Michael and Heike’s stunning car for ourselves.

We featured the new Polo and Vento Breeze special editions for the Indian market a few weeks ago, and now, the advertising campaign for the extra-value models has been launched. DDB India has created the all-encompassing campaign, with print, radio, TV, outdoor, and digital media all featuring. One of the highlights is this 30-second TV commercial. A bemused customer walks into the VW retailer badly dressed as a woman. He accuses the salesman of ‘pulling his leg’ (relating to the amount of extra kit on the special models), while the salesman reminds him about how he has confirmed it to him, and how the customer does not believe him. The voiceover states that the offer is ‘Unbelievable But True’, also the message of the campaign. Does it work? See for yourself.

Volkswagen Polo ‘Unbelievable But True’ TV campaign credits
Creative agency: DDB India
Client: Volkswagen
Office Head: Rajiv Sabnis
Chief creative officer: Bobby Pawar
Business head: Anurag Tandon
Creative head: Rajeev Raja
Art: Sreejith Kadoth
Copy: Ranjit Sasidharan
Account management: Avik Choudhury, Monish Debnath, Aaron Dsouza
Films department: Michael Remedios
Director: David Popescu
Production house: Fleet

[Source: Campaign India]

Sébastien Ogier has been signed as the first official Volkswagen driver for the FIA World Rally Championship (WRC). The 27-year-old Frenchman and his co-driver Julien Ingrassia (31) are joining the Volkswagen Motorsport squad effective immediately. Ogier, who finished the 2011 WRC in third place, will be instrumental in helping to shape the development of the Polo R WRC for Volkswagen’s 2013 entry in the World Rally Championship.

‘Volkswagen is the number one in Europe and will soon be number one in the world,’ said an exuberant Sébastien Ogier on his arrival in Hanover. ‘I’m sure that they’re going to compete with the goal of clinching the WRC title, and I’m happy to be part of this from the outset.’ And co-driver Julien Ingrassia stresses with self-confidence: ‘We’re looking forward to a team with a fighting spirit and the determination to win. Anything’s possible!’

‘I am very happy about Sébastian Ogier and Julien Ingrassia joining us,’ says Dr Ulrich Hackenberg, Member of the Volkswagen Brand Board of Management for the Development Division. ‘Both of them are important pieces of the puzzle on our way towards building a successful team in the World Rally Championship. It is also a mark of confidence for our team if such a strong pairing opts for a new team in the WRC that is still in the process of being developed.’ Motorsport Director Kris Nissen adds: ‘We are proud that such a successful and quick duo as Sébastian Ogier and his co-driver Julien Ingrassia have decided to join Volkswagen. The aim of putting a competitive Polo R WRC on the road for them as quickly as possible will additionally drive our team. We look forward to working with them and are hoping for many victories and titles in the future.’

Also involved in the contractual negotiations was rally legend Carlos Sainz, who is instrumental in the successful implementation of the WRC 2013 project as an expert adviser to the Volkswagen team. ‘For me, Sébastien is one of the world’s three best drivers,’ praises the two-time World Rally Champion (1990, 1992) and 2010 Dakar winner. The Frenchman, who was Junior WRC Champion in 2008 and third in the 2011 WRC, is considered one of the world’s best drivers. Many experts view the rally racer, who is also a licenced ski instructor, as the upcoming World Champion. In the past season, he won five rallies, thus winning the same number of events as the subsequent world champion Sébastien Loeb. In 2010, in Portugal, he mounted the top of the podium for the first time and has been successful at seven WRC rounds so far.

Ogier will perform his first run as a Volkswagen factory driver at the Race Of Champions at the ESPRIT arena in Düsseldorf on 3 and 4 December, being pitted against the other ‘Super Seb’ – Sebastian Vettel from Formula One.

Profile: Sébastien Ogier
Date and place of birth: 17 December 1983, Gap, Hautes Alpes (France)
Height: 1.81m
Weight: 75kg
Profession: Ski Instructor
Successes: 2008 Junior World Rally Champion; 2010 First victory at the Portugal Rally;
45 rallies, 7 victories, 14 podium places.

Profile: Julien Ingrassia
Date and place of birth: 26 November 1979, Aix-en-Provence (France)
Height: 1.83m
Weight: 72kg
Profession: Businessman
Successes: 2008 Junior World Rally Champion; 2010 First victory at the Portugal Rally;
45 rallies, 7 victories, 14 podium places.

[Source: Volkswagen Motorsport]

Motoring website www.honestjohn.co.uk has revealed the top 10 cheapest and most fuel-efficient new cars currently on sale in the UK. The latest of its Data Bank features, the economy-minded list includes the 80.7mpg Polo BlueMotion 1.2 TDI makes the chart at number seven, with its in-house cousins the 83.3mpg Skoda Fabia Greenline II and 80.7mpg SEAT Ibiza Ecomotive at numbers four and five respectively. The first-placed car is the Kia Rio Ecodynamics, which manages a quoted official fuel consumption figure of 88.3mpg.

All of the cars in the www.honestjohn.co.uk list are fitted with diesel engines and offer free VED and congestion charge exemption. All fuel economy figures quoted are the official manufacturers’ tallies, and the website states that drivers are reporting different economy figures in the Honest John Real Life Fuel Economy Register, which averages reader fuel economy submissions. The latest £14,860 Polo BlueMotion was launched in October 2009 and is powered by a 1.2-litre TDI engine developing 74bhp, and 91g/km of CO2. It also features Start/Stop and battery regeneration and various aerodynamic aids and low rolling resistance tyres.

The Honest John top 10 cheapest and most fuel-efficient new cars
1 Kia Rio Ecodynamics: 88.3mpg
2 Smart ForTwo CDI: 85.6mpg
3 Citroen C3 e-HDI Airdream: 83.1mpg
4 Skoda Fabia Greenline II: 83.1mpg
5 SEAT Ibiza Ecomotive: 80.7mpg
6 Vauxhall Corsa Ecoflex: 80.7mpg
7 Volkswagen Polo BlueMotion: 80.7mpg
8 Alfa Romeo MiTo JTDm-2: 78.5mpg
9 Citroen DS3 e-HDI Airdream: 78.5mpg
10 Ford Fiesta Econetic: 78.5mpg

[Source: www.honestjohn.co.uk]