Archive | Special editions

12 April 2011 ~ 0 Comments

Volkswagen Style Tour 2011 takes to the road in Germany

Volkswagen is taking its special edition Style models on a nationwide tour of Germany, visiting more than 200 cities in the country. Starting in April 2011 and running until the autumn, the tour will highlight the company’s broad range of models to both retailers and potential customers. ‘With the Style Tour 2011, we invite visitors to experience the Volkswagen brand and experience the diversity of our attractive and environmentally friendly model range itself,’ said Werner Eichhorn, Head of Sales and Marketing (Germany), Volkswagen Passenger Cars. In addition to style, the models and the driver assistance systems will focus on VW’s environmental theme of ‘Think Blue.’

At the national roadshow, visitors can take a closer look at the Style special models, which include the Polo, Golf and Golf Plus. The tour kicked off on 8 April in Autostadt in Wolfsburg, where it will stay until 17 April. ‘We are pleased to present the Style special edition models to guests of Autostadt and Volkswagen employees here in Wolfsburg,’ said Christian Hammerich, Manager of Autostadt. In addition to the Style special models, the new Jetta and Eos will be shown, as will economical BlueMotion versions of the Sharan, Touran and Passat Variant. Drivers of a more sporting bent are offered the Golf GTI, Golf R and Scirocco.

In addition to short test drive appointments, Volkswagen will present the ‘Story of Style’, a selection of the company’s design milestones. In addition, there will be information and a world of ideas relating to sustainability and innovation at Volkswagen under the ‘Think Blue’ banner – how of make individual mobility safer and more comfortable, as well as films on driver assistance systems. Fuel saving tips will also be offered and VW will also inform visitors about its parking aid and new ‘Lane Assist’ lane departure technologies. The Polo Style is available from €14,075 and features a range of equipment including Toffee Brown metallic paint and 15-inch ‘Estrada’ alloy wheels.

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28 December 2010 ~ 0 Comments

2011 Volkswagen Style models
TV commercial

News broke of the German-market Polo Style special edition earlier in the week, with the high profile announcement that the advertising campaign would be spearheaded by fashion designer Karl Lagerfeld. Volkswagen released a full set of promotional images – which included a press advertisement – and now the TV commercial has broken cover. The 30-second TV spot portrays Lagerfeld living up to his ‘Kaiser’ image, muttering that the Style range of Volkswagens are all that cool and chic cars from Paris should be. His so-called muse, Baptiste Giabiconi, then tells him that the assembled models are in fact German, to which Lagerfeld acts flustered and denies. We’re not sure it will sell many cars, but it’s in keeping with the sense of fun and tongue-in-cheek spots that usually marks Volkswagen campaigns out from the rest.

[Source: Styleite]

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24 December 2010 ~ 0 Comments

‘Très elegant’: Karl Lagerfeld launches Polo Style special edition

Resurrecting a name from the Polo’s past, Volkswagen has asked legendary fashion designer Karl Lagerfeld to be ‘campaign ambassador’ for the new Polo Style special edition model. Along with sister Golf Style variations, the latest special edition Polo includes many items of extra equipment for an all-inclusive price. Alloy wheels, fog lamps, and tinted rear windows are form part of just three of the extra kit packages available. A winter package, convenience package, and the electric ‘Light and Sight’ package can also be chosen. A new colour, Toffee Brown Metallic (we like it), distinctive ‘Style’ badging and 15-inch ‘Estrada’ alloy wheels also mark out the latest special edition Polo. The last Polo Style was based on the facelifted Series 2 coupé and hatchback models back in 1993.

Available from 23 December 2010, the Polo Style starts at €14.075 in Germany, saving €1885 over a similarly-equipped model if all the options were to be bought separately. A ‘Style-Plus’ package is also available which also adds a sunroof or panorama roof as well as new set of alloys, and the Polo Style is available with the mainstream model’s complete range of engines. Matthias Becker, Marketing Manager Germany, Volkswagen Cars stated that Lagerfeld was chosen as the spearhead of the campaign for his ‘style and humour’. VW has launched a large-scale advertising campaign for the special models with print ads, a TV spot, a nationwide poster campaign as well as online activities. Find out more about the special VW Style models here, and download a brochure here.

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14 December 2010 ~ 0 Comments

1991-1993 Polo Treser ‘Open Air’ cabriolet

It might be winter, but here’s something to encourage the sun to shine. The Series 2F Polo built from 1990-1994 had arguably the most special editions than any other Polo generation, with over 17 at last count. But, ultimately the rarest and most bespoke of them all is the Treser ‘Open Air’, made by Treser in Ingolstadt, home of Audi. That’s not the only four-ringed connection; Walter Treser was an ex-Audi engineer, who after leaving the company, set up his own outfit making bespoke sports cars. So what was he doing turning Polos into two-seat cabriolets? Read on to find out at least some of the answers.

The Polo Treser ‘Open Air’ wasn’t cheap, with the conversion costing DM16,000 on top of the cost of the 55 and 75bhp basic Polo donor cars. All Polo Treser Cabrios were not only ordered from the Volkswagen dealer, but also received a full VAG-approved guarantee. The standard four-seat Polo coupé body was fitted with so many modified panels, it was almost as handbuilt as more luxurious prestige cars. Only the front wings, doors and bonnet remained as Volkswagen had intended, with the rear wings and tailgate modified to take the new rear deck. New colour-coded sportier bumpers were fitted front and rear, while a new ‘beak’-style front grille replaced the standard VW slatted item.

The new roof was similar to a targa in that the panel directly over the occupants’ heads could be removed completely, leaving a B-pillar type arrangement and glass rear window. This too could be taken off the car, leaving a smooth and sports car-like body. When the roof was in place, the Polo Treser ‘Open Air’ had something of a notchback appearance, an unfortunate by-product of leaving the body shell’s B-pillar support in situ. This could then be folded behind the seats, and whichever way you look at it, while not graceful, the Treser ‘Open Air’ did inject some style and glamour into the then-dated Polo range.

Most Tresers were based on Polo GTs, and while 10 of the 290 produced were produced at Treser itself, the remaining 280 were converted by a firm in Austria. All Treser Cabrios were built between 1991 and 1993. Nowadays you’ll be lucky to see one, but one other question remains. Were Volkswagen inspired by the Treser Polo ‘Open Air’ for their special-edition Series 3 Polo namesake from the mid-1990s which featured an electrically-operated rollback-style canvas roof? We suspect not, but as with other aspects of Volkswagen Polo history, the Treser ‘Open Air’ is just one small and interesting part.

[Source: Special thanks to Carsten Nitzsche]

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23 August 2010 ~ 0 Comments

Update: Polo Mikado and Peppermint added to Series 2 specials page

We’ve been doing a bit of late summer sprucing here at PoloDriver. There are still some parts of the site that we’ve still got to go through, but today, we’ve added more information about two Series 2 Polo special models; the Polo Mikado and the Polo Peppermint. The Peppermint (pictured above), was, as far as we know, only available in France and was basically a rebadged Fox. Available from September 1991, the Peppermint was available with a 1043cc 45bhp petrol engine and a 1398cc 48bhp diesel unit. Also built around the base-model Fox, the Polo Mikado was on sale year later, and featured special paint finishes (including the unique Violet Blue) and brightly-coloured interior trim. Other embellishments included exterior colour-matched wheel trim rings. Head over to the Series 2 specials page to find out more, and to let us know of any unique models we may have missed.

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