Archive | Sales figures

04 April 2011 ~ 0 Comments

Polo Vivo’s South African sales reign continues through March 2011

The Polo Vivo’s reign as the best-selling car in South Africa continues. Figures released by the National Association of Automobile Manufacturers of South Africa (NAAMSA) reveal that 2768 Polo Vivos found buyers, well over a third of Volkswagen’s total sales figures of 7292 units for March 2011. The latest fifth-generation Polo 6R –  recently announced as the 2011 South African Car of the Year – did well, too, selling 1823 units. And all this Volkswagen success in a market which increased by 3.3% when compared to February 2011. Figures faired even better than in March 2010 – 35,167 new passenger cars took to South African roads in the same month this year, up 23.6%. Year-to-date sales of new passenger cars in 2011 are 25.5% above the same first quarter sales period in 2010. With both valuable Polo brands posting such impressive sales figures, Volkswagen South Africa is a truly dominant force in the local small car market.

‘Volkswagen Group South Africa captured 20.7% of the passenger market in March. Polo Vivo was once again the top seller. Polo, sold 1823 units during March, giving the VW brand a dominant share of the small car, entry segment,’ said Mike Glendinning, Director of Sales and Marketing, Volkswagen Group South Africa. The Polo Vivo was launched in March 2010 as an entry-level model for the South African market, replacing the Series 1 Golf-based CitiGolf. Available as both a three or five-door hatchback and four-door booted saloon with 74bhp/84bhp 1.4-litre and 103bhp 1.6-litre petrol engines, two trim levels are available: base and Trendline. Costing from R104,065 for the 1.4 hatchback to R156,220 for the 1.6 Trendline Sedan, the 2011 Polo Vivo is based on the revised version of the Series 4 Polo, built from 2005 to 2009.

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14 March 2011 ~ 0 Comments

Polo Vivo keeps its sales crown – South Africa’s biggest-seller for February 2011

Will the success of the Polo Vivo ever come to an end? Even though it sold fewer units, the South African-only Vivo was once again the biggest-selling car brand in the country, with 2945 examples finding homes. The nearest challenger for the Vivo’s crown, the Toyota Yaris, was some way short of the mark, selling 2552 units, according to the latest figures from the National Association of Automobile Manufacturers of South Africa (NAAMSA). The association reported that total industry sales for the first two months of 2011 were 21.9% ahead of the corresponding two months in 2010. Special incentive packages offered by a number of manufacturers and importers during February also contributed to the rise in sales volumes.

‘Volkswagen Group South Africa captured 21.7% of the passenger market in February – with 7421 units sold. Polo Vivo was once again the top seller, with sales of 2945 units. The New Polo sold 1704 units in February,” said Mike Glendinning, Director of Sales and Marketing, Volkswagen Group South Africa. The Polo Vivo was launched in March 2010 as an entry-level model for the South African market, replacing the Series 1 Golf-based CitiGolf. Available as both a three or five-door hatchback and four-door booted saloon with 74bhp/84bhp 1.4-litre and 103bhp 1.6-litre petrol engines, two trim levels are available: base and Trendline. Costing from R104,065 for the 1.4 hatchback to R156,220 for the 1.6 Trendline Sedan, the 2011 Polo Vivo is based on the revised version of the Series 4 Polo, built from 2005 to 2009.

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10 March 2011 ~ 0 Comments

Polo hits number eight spot in February’s UK best-sellers

The Polo has enjoyed a successful start to 2011 in terms of UK sales, and February’s figures point to it keeping up that momentum. The latest stats released by the Society of Motor Manufacturers and Traders (SMMT) show the Polo is the eighth best-selling car in the country. While the Polo only dropped one place from January’s position, the larger Golf lead February’s charts from the Vauxhall Corsa and the Ford Focus. With a less than expected market fall, sales of 63,424 cars were not far off the same scrappage-boosted period last year. ‘February new car registrations were better than expected and while below 2010 levels, they were significantly ahead of 2009 and on an improving trend,’ said Paul Everitt, SMMT Chief Executive. The UK’s top 10 best-selling cars for February 2011 and the year-to-date (sales figure and position in brackets) are as follows:

1 Volkswagen Golf: 2709 units (6819, 4th)
2 Vauxhall Corsa: 2617 units (6980, 3rd)
3 Ford Focus: 2483 units (10,065, 1st)
4 Ford Fiesta: 2404 units (8248, 2nd)
5 Vauxhall Astra: 2036 units (6546, 5th)
6 Vauxhall Insignia: 1842 units (4078, 7th)
7 Vauxhall Zafira: 1705 units (3343, 10th)
8 Volkswagen Polo: 1570 units (4580, 6th)
9 = Nissan Qashqai: 1367 units (3475, 9th)
9 = Vauxhall Meriva: 1367 units

(The 2011 best-seller absent from February’s sales figures is the BMW 3 Series selling 4038 units in 8th place.)

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09 February 2011 ~ 0 Comments

Polo builds on successful 2010 and makes an encouraging start to 2011 sales

Following a successful 2010 in not only UK but also worldwide sales, January saw the Polo make an encouraging start to 2011’s UK volumes. The first set of 2011 figures from the Society of Motor Manufacturers and Traders (SMMT) record that, in a market down 11.5%, Volkswagen sold 3010 Polos in January, putting in seventh place in the UK top 10 best sellers. The larger Golf was two places higher, selling 4110 examples. Once again, the Ford Fiesta was the top-selling supermini, in second place overall with 5844 units sold. ‘Despite the challenging conditions, the demand for low CO2 emitting and highly fuel efficient cars continues to grow,’ said Paul Everitt, SMMT Chief Executive. The UK’s top 10 best-selling cars for January 2011 and the year-to-date are as follows:

1 Ford Focus: 7582
2 Ford Fiesta: 5844
3 Vauxhall Astra: 4510
4 Vauxhall Corsa: 4363
5 Volkswagen Golf: 4110
6 BMW 3 Series: 3184
7 Volkswagen Polo: 3010
8 Vauxhall Insignia: 2236
9 Peugeot 207: 2171
10 Nissan Qashqai: 2108

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07 February 2011 ~ 0 Comments

Polo Vivo sales success continues:
South Africa’s top seller in January

Continuing its 2010 sales success, the Polo Vivo once again topped the passenger car market in South Africa last month. Volkswagen Group South Africa sold 2986 Polo Vivos in January 2011, comfortably securing the number one selling position. The company also leads the market in both total vehicle and passenger car sales, in a market up by 24% when compared to December 2010. ‘Volkswagen Group South Africa captured 24.1% of the passenger market – starting the New Year on a very positive note,’ said Mike Glendinning, Director of Sales and Marketing, Volkswagen Group South Africa.

The Polo Vivo was launched in March 2010 as an entry-level model for the South African market, replacing the Series 1 Golf-based CitiGolf. Available as both a three or five-door hatchback and four-door booted saloon with 74bhp/84bhp 1.4-litre and 103bhp 1.6-litre petrol engines, two trim levels are available: base and Trendline. Costing from R104,065 for the 1.4 hatchback to R156,220 for the 1.6 Trendline Sedan, the Polo Vivo is based on the revised version of the Series 4 Polo, built 2005 to 2009.

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