Archive | Polo Sedan

19 July 2011 ~ 0 Comments

Polo’s South African sales charts one-two

Once again, the Volkswagen Polo Vivo was the top-selling passenger car in South Africa last month. In three and five-door hatchback and four-door sedan (saloon) configurations the Vivo claimed the sales chart top spot with a total of 2933 sales, according to the latest figures released by the National Association of Automobile Manufacturers of South Africa (NAAMSA). In a repeat of recent months, June 2011 also saw the the fifth-generation Polo do well, coming in second yet again, with 2097 units. A total of 9,219 new Polos were also exported to global markets from Volkswagen South Africa’s factory at Uitenhage.

The Polo Vivo was launched in March 2010 as an entry-level model for the South African market, replacing the Series 1 Golf-based CitiGolf, and is available as a three or five-door hatchback and four-door booted saloon with 74bhp/84bhp 1.4-litre and 103bhp 1.6-litre petrol engines. Costing from R104,065 for the base-model 1.4 hatchback to R156,220 for the top 1.6 Trendline Sedan, the 2011 Polo Vivo is based on the revised version of the Series 4 Polo (9N3), built from 2005 to 2009. The new fifth-generation Polo is also available as both a three and five-door hatchback in addition to the recently-launched four-door booted Polo Sedan.

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15 July 2011 ~ 1 Comment

2011 Volkswagen Polo Sedan
‘Ready When You Are.’ TV commercials

The new Polo Sedan seems to be a grown-up car for grown-ups. Or at least that’s the message Volkswagen South Africa seems to be promoting the car with. The latest two 30-second TV spots feature thirty-something males who seem to have left their wild days behind them. Voiceovers list their previous ‘incarnations’, exploits and younger selves, while the car gently comes into focus. The whole Polo Sedan launch campaign has used the ‘Ready When You Are.’ tagline, and these two commercials adhere to that marketing strategy perfectly. The Polo Sedan is the latest in a line of fifth-generation Polo models to be launched in South Africa, and costs from R159,900 for the entry-level 84bhp Trendline. The Polo Sedan is also available in Russia and India, where it is sold as the Vento.

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01 July 2011 ~ 0 Comments

Volkswagen Vento:
‘It’s hard to let it go’ TV commercial

The fifth-generation Polo-based Vento saloon has been on sale in India since summer last year, and both it and the Polo are doing great things for Volkswagen in the country. This 60-second TV spot for the car focuses on the emotional attachment the Volkswagen workers have to the car, because of their ‘craftmanship’ that goes into making it. Reminding us of the ‘Full of lovely stuff‘ cake-themed commercial for the Škoda Fabia, this one’s a little less cute, but it gets the message across. Of course, the Vento is no more ‘crafted’ than any other mass-produced car, but the handsome Polo-derived shape and mini-Jetta looks endow it with a certain appeal. The Vento is available with four doors, and in Trendline and Highline guises, powered by Volkswagen’s latest 104bhp 1.6-litre petrol and diesel engines. Prices start at Rs 6,99,00, and a special ‘IPL Edition’ cricket-themed model is also available with an added kit count.

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21 June 2011 ~ 0 Comments

Polo Vivo claims South Africa’s best-selling car spot; Polo takes second

The Volkswagen Polo Vivo was once again the top-selling passenger car in South Africa last month. In hatchback and sedan (saloon) guises it claimed the top spot with a total of 2547 sales, according to the latest figures released by the National Association of Automobile Manufacturers of South Africa (NAAMSA). The fifth-generation Polo also did well in May 2011, coming in second, with 1935 units finding new homes. The new Polo Sedan was included in the figures, the first time the latest addition to the South African Polo range has appeared. The nearest challenger to Volkswagen South Africa’s dominance was the Ford Figo (a last-generation facelifted Fiesta), which sold 1128 examples.

Volkswagen South Africa also exported 9408 fifth-generation Polo hatchbacks in May 2011 (all right-hand drive models are manufactured at the company’s plant in Uitenhage). Total Polo 6R sales mean that it’s third overall in South African total vehicle sales (as opposed to passenger car sales) for May 2011, with a 4.7% market share. The Polo Vivo is second in total vehicle sales, with 6.1% of the market, while the Toyota Hilux claims 6.2% of the total market, only selling 11 units more than the Polo Vivo. The South African car market saw an increase of 6% in May 2011, with 41,555 registrations recorded.

The Polo Vivo was launched in March 2010 as an entry-level model for the South African market, replacing the Series 1 Golf-based CitiGolf, and is available as a three or five-door hatchback and four-door booted saloon with 74bhp/84bhp 1.4-litre and 103bhp 1.6-litre petrol engines. Costing from R104,065 for the 1.4 hatchback to R156,220 for the top 1.6 Sedan, the 2011 Polo Vivo is based on the revised version of the Series 4 Polo, (9N3) built from 2005 to 2009. The new fifth-generation Polo is also available as both a three and five-door hatchback in addition to the recently-launched four-door booted Polo Sedan.

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31 May 2011 ~ 0 Comments

The new Polo Sedan for South Africa: first official details

Just before we went ‘to press’ with our story of the new Polo Sedan for South Africa, Volkswagen South Africa sent out an official press release, which we didn’t have time to include in our original post. Completing the range of South African new Polo models, the notchback joins the mainstream Polo range, Polo GTI and CrossPolo variants, making South Africa one of the only markets in the world – in our knowledge – to receive all three bodystyles. As we noted previously, the new Polo Sedan for South Africa comes in Trendline and Comfortline trims, powered by 84 and 104bhp petrol engines, and a 104bhp diesel unit. Prices start at R159,900 and rise to R218,000. The full Volkswagen South Africa press release and gallery follows.

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