Archive | Polo GTI

18 June 2010 ~ 0 Comments

2010 Polo GTI meets Clio, DS3, Mini and Mito in the July issue of CAR

Another day, another test of the new Polo GTI. ‘WOB-NP-123’ must be one of the most well-known Volkswagen press cars in the country. Long-running UK glossy title CAR magazine pits the new hot shot Polo against four fashionable contenders in its new issue. Alfa Romeo’s Mito, Citroën’s Ds3 and Mini’s Cooper S provide the stylish competition, while the Renaultsport Clio tests the Polo GTI’s mettle as something more a little hardcore. Tested on Welsh roads over two days, buy a copy of the magazine to see how the Polo fares. See an online preview of the July 2010 issue – which is out now and also includes 31 pages of Alfa Romeo celebrations and the new Ford Focus RS500 – below.

[Image: CAR magazine]

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17 June 2010 ~ 0 Comments

2010 Polo GTI: tested by Clarkson at Times Online

Head over to the Times Online to read a first drive of Volkswagen’s latest pocket rocket by Clarkson. Yes, that Clarkson. A self-confessed lover of Golf GTIs old and new, does he like the hot Polo? A fan of the outgoing Polo GTI with 148bhp which appeared in 2006, he takes a long time to deliver his verdict. Read the Times Online’s mini-test – which first appeared in the Sunday Times – to find out (if you’re still with him at the end of the article – skip to about halfway through to read specifically about the new Polo GTI).

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15 June 2010 ~ 0 Comments

2010 Polo GTI: exclusive digital market launch on Facebook

The new Polo GTI is to be Volkswagen’s first product launched digitally on the internet. Presented exclusively to customers in Europe via social networking site Facebook, users are alerted to the sporty new VW by the slogan, ‘Fast Lane – Driven by Fun.’ The company claims that the new exclusively digital campaign is not car advertising in the classic sense, but that it ‘specifically harnesses the diverse opportunities offered by social networks to inspire young drivers for the Polo GTI.’

Speaking about the launch of the English-language ‘Volkswagen International’ Facebook page, Luca de Meo, Director of Marketing, Volkswagen Group and the Volkswagen Passenger Cars Brand, said: ‘Our aim is to inspire young people for Volkswagen brand products – in an international dimension. This campaign gets us close to customers and at the same time gives us the opportunity to engage in an intensive dialog with them.’

In typical, subtle Volkswagen fashion, three videos where the new Polo GTI is not immediately in evidence have been produced for the channel at The clips depict clever scenes that add an unusual touch to everyday life; a giant slide appears at subway steps, supermarket carts that are particularly agile, and an elevator that sounds like a rocket taking off. The films aim to convey the thrill of speed without encouraging fast driving.

Volkswagen’s social networking profile also includes the most important product information about the new Polo GTI as well as links to the company’s other global Facebook activities. A ‘Fast Wall’ has been added for member messages, and there are photographs of the Polo GTI itself. In addition, a competition – where a new Polo GTI is the prize – motivates users to be creative and submit their own ‘Fast Lane’ contributions.

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06 June 2010 ~ 0 Comments

Auto Express publishes 2010 Polo GTI vs SEAT Ibiza Bocanegra twin test

The latest issue of UK car news weekly Auto Express goes one better than its recent 2010 Polo GTI first drive by pitting VW’s latest performance newcomer against the SEAT Ibiza Bocanegra. Possibly the hot Polo’s most obvious rival, its Spanish rival packs the same 178bhp punch, provided by the same 1.4-litre TSI engine and coupled to the same seven-speed, paddle-operated DSG gearbox. Unsurprisingly, both sprint from 0 to 62mph in 6.9 seconds, but the Ibiza is only £17,245 compared to the Polo’s basic price of £18,275. Which car wins? We’ll leave you to head over here to read the twin test and find out the answer.

[Image: Nathan Morgan/Auto Express]

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29 May 2010 ~ 0 Comments

2010 Polo GTI: South Wales first drive over at PistonHeads

It turns out that Volkswagen UK have brought over three left-hand drive Polo GTIs hot from the car’s launch in Germany to this green and pleasant land. UK performance car website has tested a white example in the roads above Crickhowell in South Wales, seemingly the same playground as where Autocar conducted the first UK drive of the new car a couple of weeks ago with a red model. But, encouragingly, the latest incarnation of the hot shot Polo was more to PistonHeads’ liking: ‘The Polo GTI kind of resurrects the chuckable-but-solid spirit of the old Mk2 Golf GTI. And that makes it rather endearing.’ Head over to the PistonHeads website to read their first impressions of the 2010 Polo GTI.

[Image: PistonHeads]

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