Archive | Polo GTI

11 August 2010 ~ 0 Comments

2010 Polo GTI driven by the US’
Motor Trend

The countdown to the eagerly-awaited Polo GTI continues. While the flurry of left-hooker first drives has died down, there are still initial impressions to be found, most obviously online. Yes, the date of this first drive may be 10 June, but this test is still significant. Motor Trend is a well-respected US motoring title and this piece is penned by well-respected – and well-connected it would seem – UK auto scribe, Paul Horrell. The Polo isn’t currently sold Stateside, and rumours still persist of a forthcoming introduction there. However, recent reports state that any possible US-market ‘Hello’ may now not happen, but as potential buyers pestered VW to import the Series 5 1.8T Polo GTI of 2006, they’ll arguably like this new and more powerful version even more. Head over to Motor Trend and see if the smaller Polo GTI can cut it with its larger cousins, the Golf and Scirocco Rs.

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11 July 2010 ~ 0 Comments

2010 Polo GTI: UK press test round-up

The arrival of the new Polo GTI has certainly attracted a fair share of press attention here in the UK. At least three motoring magazines have features on it in their current issues; here’s a quick round-up of its latest appearances. Top Gear magazine tests it alongside its contemporaries and larger competitors in an 11-car, 30-page hot hatch mega test – the July 2010 issue might not be around for much longer, so grab a copy now – while Volkswagen Driver’s July 2010 GTI special features a brief drive of the new hot shot Polo. What Car? meanwhile tests the new Polo GTI against the Mini Cooper S, Renaultsport Clio 200, and the SEAT Ibiza Cupra in its August 2010 edition. The same copy of the magazine also features a brief drive of the latest Polo BlueMotion, while the 89bhp SEL TDI is tested in its annual towcar awards.

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18 June 2010 ~ 0 Comments

2010 Polo GTI meets Clio, DS3, Mini and Mito in the July issue of CAR

Another day, another test of the new Polo GTI. ‘WOB-NP-123’ must be one of the most well-known Volkswagen press cars in the country. Long-running UK glossy title CAR magazine pits the new hot shot Polo against four fashionable contenders in its new issue. Alfa Romeo’s Mito, Citroën’s Ds3 and Mini’s Cooper S provide the stylish competition, while the Renaultsport Clio tests the Polo GTI’s mettle as something more a little hardcore. Tested on Welsh roads over two days, buy a copy of the magazine to see how the Polo fares. See an online preview of the July 2010 issue – which is out now and also includes 31 pages of Alfa Romeo celebrations and the new Ford Focus RS500 – below.

[Image: CAR magazine]

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17 June 2010 ~ 0 Comments

2010 Polo GTI: tested by Clarkson at Times Online

Head over to the Times Online to read a first drive of Volkswagen’s latest pocket rocket by Clarkson. Yes, that Clarkson. A self-confessed lover of Golf GTIs old and new, does he like the hot Polo? A fan of the outgoing Polo GTI with 148bhp which appeared in 2006, he takes a long time to deliver his verdict. Read the Times Online’s mini-test – which first appeared in the Sunday Times – to find out (if you’re still with him at the end of the article – skip to about halfway through to read specifically about the new Polo GTI).

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15 June 2010 ~ 0 Comments

2010 Polo GTI: exclusive digital market launch on Facebook

The new Polo GTI is to be Volkswagen’s first product launched digitally on the internet. Presented exclusively to customers in Europe via social networking site Facebook, users are alerted to the sporty new VW by the slogan, ‘Fast Lane – Driven by Fun.’ The company claims that the new exclusively digital campaign is not car advertising in the classic sense, but that it ‘specifically harnesses the diverse opportunities offered by social networks to inspire young drivers for the Polo GTI.’

Speaking about the launch of the English-language ‘Volkswagen International’ Facebook page, Luca de Meo, Director of Marketing, Volkswagen Group and the Volkswagen Passenger Cars Brand, said: ‘Our aim is to inspire young people for Volkswagen brand products – in an international dimension. This campaign gets us close to customers and at the same time gives us the opportunity to engage in an intensive dialog with them.’

In typical, subtle Volkswagen fashion, three videos where the new Polo GTI is not immediately in evidence have been produced for the channel at The clips depict clever scenes that add an unusual touch to everyday life; a giant slide appears at subway steps, supermarket carts that are particularly agile, and an elevator that sounds like a rocket taking off. The films aim to convey the thrill of speed without encouraging fast driving.

Volkswagen’s social networking profile also includes the most important product information about the new Polo GTI as well as links to the company’s other global Facebook activities. A ‘Fast Wall’ has been added for member messages, and there are photographs of the Polo GTI itself. In addition, a competition – where a new Polo GTI is the prize – motivates users to be creative and submit their own ‘Fast Lane’ contributions.

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