PoloDriver

We featured the new Polo and Vento Breeze special editions for the Indian market a few weeks ago, and now, the advertising campaign for the extra-value models has been launched. DDB India has created the all-encompassing campaign, with print, radio, TV, outdoor, and digital media all featuring. One of the highlights is this 30-second TV commercial. A bemused customer walks into the VW retailer badly dressed as a woman. He accuses the salesman of ‘pulling his leg’ (relating to the amount of extra kit on the special models), while the salesman reminds him about how he has confirmed it to him, and how the customer does not believe him. The voiceover states that the offer is ‘Unbelievable But True’, also the message of the campaign. Does it work? See for yourself.

Volkswagen Polo ‘Unbelievable But True’ TV campaign credits
Creative agency: DDB India
Client: Volkswagen
Office Head: Rajiv Sabnis
Chief creative officer: Bobby Pawar
Business head: Anurag Tandon
Creative head: Rajeev Raja
Art: Sreejith Kadoth
Copy: Ranjit Sasidharan
Account management: Avik Choudhury, Monish Debnath, Aaron Dsouza
Films department: Michael Remedios
Director: David Popescu
Production house: Fleet

[Source: Campaign India]

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Motoring website www.honestjohn.co.uk has revealed the top 10 cheapest and most fuel-efficient new cars currently on sale in the UK. The latest of its Data Bank features, the economy-minded list includes the 80.7mpg Polo BlueMotion 1.2 TDI makes the chart at number seven, with its in-house cousins the 83.3mpg Skoda Fabia Greenline II and 80.7mpg SEAT Ibiza Ecomotive at numbers four and five respectively. The first-placed car is the Kia Rio Ecodynamics, which manages a quoted official fuel consumption figure of 88.3mpg.

All of the cars in the www.honestjohn.co.uk list are fitted with diesel engines and offer free VED and congestion charge exemption. All fuel economy figures quoted are the official manufacturers’ tallies, and the website states that drivers are reporting different economy figures in the Honest John Real Life Fuel Economy Register, which averages reader fuel economy submissions. The latest £14,860 Polo BlueMotion was launched in October 2009 and is powered by a 1.2-litre TDI engine developing 74bhp, and 91g/km of CO2. It also features Start/Stop and battery regeneration and various aerodynamic aids and low rolling resistance tyres.

The Honest John top 10 cheapest and most fuel-efficient new cars
1 Kia Rio Ecodynamics: 88.3mpg
2 Smart ForTwo CDI: 85.6mpg
3 Citroen C3 e-HDI Airdream: 83.1mpg
4 Skoda Fabia Greenline II: 83.1mpg
5 SEAT Ibiza Ecomotive: 80.7mpg
6 Vauxhall Corsa Ecoflex: 80.7mpg
7 Volkswagen Polo BlueMotion: 80.7mpg
8 Alfa Romeo MiTo JTDm-2: 78.5mpg
9 Citroen DS3 e-HDI Airdream: 78.5mpg
10 Ford Fiesta Econetic: 78.5mpg

[Source: www.honestjohn.co.uk]

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Volkswagen Group Japan released a statement on 16 November, stating that 50,736 Polos were to be recalled to have a side airbag wiring system defect fixed at no cost to the owners. The report revealed that cars built between August 2004 and August 2009 (so we assume 9N and 9N3 models) will have the problem, which causes the a 0.015 second delay in the airbag sensor’s deployment. Volkswagen Group Japan were keen to stress that no accident has been induced by the problem, and that it found the defect through in-house investigations. Only right-hand drive models are affected, and cars in the UK and Australia are likely to be recalled in accordance with regulations in each individual country.

[Source: www.pddnet.com]

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Leading performance exhaust supplier Jetex now offers a cat-back system for the latest 6R Polo GTI 1.4 TSI (2010 onwards). Costing £460 including VAT, the half-system is made from 2.5-inch (63mm) T304 stainless steel with twin 80mm round pipes, providing an enchanced, but not intrusive, exhaust note. The 6R GTI performance system also features reduced back pressure to complement the supercharged and turbocharged TSI engine’s performance. Interested? Contact Jetex on 01789 298989 (quoting part number 27-HADR) or visit the company’s website for more details and to find out about its products for older Polo models.

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Volkswagen South Africa has announced a sponsorship of two vehicles to the Dyer Island Conservation Trust (DICT). A Polo BlueMotion and Touareg BlueMotion Technology will assist DICT with beach rescues, transporting researchers and volunteers, as well as the general running of the organisation. Dyer Island is a 20-hectare nature reserve in Gansbaai and is managed by CapeNature. It is a rich breeding ground for birds, most significantly the endangered African penguin, and is classified an important bird area by Birdlife International. Dyer Island’s surrounding waters are home to African penguins, great white sharks, seals, dolphins and whales – otherwise known as the ‘Marine Big 5’.

The Dyer Island Conservation Trust plays a pivotal role in the research and conservation of the animals in the Gansbaai area and has partnered with leading universities, the Department of Environmental Affairs and other Non-Governmental Organisations. One of their main efforts is focused on supporting education to the community. ‘Volkswagen’s vision is to become a company with meaning and impact in terms of environmental consciousness, and an industry leader in environmental responsibility. We believe our partnership and support of the Dyer Island Conservation Trust will play a critical role in assisting them to conserve the rich marine life in the Gansbaai area. Our sponsorship forms part of our “Think Blue” initiative by which we try to implement small changes that will make big differences in the future,’ said Mike Glendinning, Director, Sales and Marketing at Volkswagen Group South Africa.

[Source: Volkswagen South Africa]

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