Polo Driver

One of the defining features of the 1970s was the vibrant colour palette which affected everything from fashion to home furnishings. The bright, flat colours also identified the cars in that decade, too, and the Audi 50 certainly joined in the eye-popping fun. It’s by no means a definitive list, but we’ve updated our Audi 50 ‘Heritage’ pages to document the shades in which the car could be ordered. There are trim combinations, too, and delving deeper, there are some peculiar (and not particularly tasteful) mixes as a result. Ozeanicblau/Cognac from 1976 is one such pairing; Bahamablaumetallic/Tabak from 1978 is another. Point your mouse here to find out how tasteful (or not) an Audi 50 could be.

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Audi celebrates its 100th anniversary in 2010, and part of its celebrations include the publication of Four Rings – The Audi Story, a 368-page book documenting the company’s illustrious and at times, ground-breaking past. Available in English and German language versions, Audi has posted new pages on its corporate website to document both the publication and the evolution of its models and, more excitingly, has released vintage colour publicity images of the Audi 50 at various locations.

The ‘new’ photographs depict the car in France as well as at the press launch in Sardinia in 1974, and have a typical Seventies look about them. The 50 is in the Four Rings book, too; a spread on pages 226 and 227 tell the development and production story of Audi’s premium supermini, on sale from 1974 to 1978. An online digital preview is available here; the book is published by Delius Klasing and can be ordered by clicking on this link. Head over to our Audi 50 publicity image gallery to see the new colour pictures.

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Following the addition of a gallery of publicity images to our Audi 50 pages in the Heritage section of the site this week, you can now find the basic specification of the baby Audi in the same area of PoloDriver. Click here to read about what made the 50 tick, from its engine choices to its tyre sizes. There are also details of factory-fitted optional equipment, from car radios to headlamp washers.

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Continuing our celebration of the Polo’s 35th anniversary, we continue to profile the car which started it all, the Audi 50. Following our recent updated heritage page, here is a group of publicity images from the 50’s launch, back in a more naive 1974. Our thanks to Michael Höcker and the gang at Audi 50 Friends for permission to use the pictures – be sure to visit the brilliant German home of the Audi 50 for all the facts, figures and pictures on the first-generation Polo’s prestigious sister.

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The Audi 50 played an important part in the history of the Volkswagen Polo. Born into a energy crisis-hit world, the smallest production Audi ever built soon had a cheaper and more popular sister to play with, as Volkswagen launched its own less expensive version. Setting a template for the premium supermini, the 50 was a test bed for many technological developments and ultimately gave its life for the baby VW. As part of our 35th anniversary of the Polo celebrations, we’ve updated our history of Audi’s forgotten supermini. Pop across here to read the story of the Polo’s precursor, the Audi 50.

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