PoloDriver

The first UK TV commercial for the new Polo aired this week. Virtually unchanged from the German ‘Ready For A New Class’ spot, the UK’s ‘Timeless New Polo’ ad is also soundtracked by Pink’s Bad Influence, a seemingly good choice for the pan-European campaign.

This model seems to be aimed at a younger audience (hence the Moda trim level in the UK), and this commercial was slotted into a break in Monday night’s Ugly Betty. Similarly, some of the press ads are also in women’s magazines – another target market for the car.

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After the contemporary ‘Neon‘ Pink-soundtracked and ‘Ready for a new class‘ new Polo commercials comes this retro-styled one. You have to ask if anyone in Volkswagen’s marketing department had watched Grease the weekend before the campaign meeting?

(Thanks to German Car Scene.)

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This pair of commercials are a little different to the usual Volkswagen type of advertising. Still playing the humour card, but to much less an effect, they’re promoting the outgoing Polo BlueMotion, under the ‘Selected Volkswagen’ banner.

(Thanks to German Car Scene.)

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Another week, another new Polo TV commercial. Volkswagen is clearly pushing the car relentlessly, this spot appearing in the car’s home market launch week in its home market 29 June. Partnering the ‘Neon’ spot that aired around the same time, the young and trendy still feature, with the Polo being the young and trendy transport of choice.

Volkswagen has also launched a technically amazing new configurator for the car. If you’re in Germany, choose your paint and wheels here.

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These hip young things have seen the light. There are no surprises for the demographic Volkswagen is aiming the new Polo at. Here’s the first proper commercial for the new Polo, which launches this week in Germany, and has attracted over 24,000 advance orders.

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