05 May 2011 ~ 0 Comments

Beat-boxer Dharni Ng strikes up Polo GTI launch campaign in Singapore

Contrasting with Volkswagen South Africa’s ‘Date Drive’ campaign, Volkswagen Singapore are launching the latest Polo GTI with the help of international beat-boxer Dharni Ng, and just like the South African campaign, the multimedia activities are aimed to get at younger drivers into the performance Polo. The one-minute commercial produced by advertising agency Tribal DDB Singapore – that accompanies an online game – sees noises from the car mixed into Ng’s beat-box soundtrack. The online game meanwhile, tests potential beat-boxer’s skills, with the winner getting the use of a Polo GTI for a weekend (a similar tactic to the South African campaign, where Polo GTIs are delivered when two Twitter users agree to a date) and runs until 8 May. More information on the Singaporean Polo GTI can be found here.

[Source: Adweek.com]

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