15 July 2011 ~ 1 Comment

2011 Volkswagen Polo Sedan
‘Ready When You Are.’ TV commercials

The new Polo Sedan seems to be a grown-up car for grown-ups. Or at least that’s the message Volkswagen South Africa seems to be promoting the car with. The latest two 30-second TV spots feature thirty-something males who seem to have left their wild days behind them. Voiceovers list their previous ‘incarnations’, exploits and younger selves, while the car gently comes into focus. The whole Polo Sedan launch campaign has used the ‘Ready When You Are.’ tagline, and these two commercials adhere to that marketing strategy perfectly. The Polo Sedan is the latest in a line of fifth-generation Polo models to be launched in South Africa, and costs from R159,900 for the entry-level 84bhp Trendline. The Polo Sedan is also available in Russia and India, where it is sold as the Vento.

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